You’re a lean team with each member doing many different things. You might be still be bootstrapping and looking for that initial funding. Maybe you just celebrated Series A, or you’re scratching at seed money.
Regardless of where you are with your startup, you want to be building regular content. If you are already on that journey/train/path, etc., excellent. If not, now is the next best time to start.
So why? Why do you need to build a practice of releasing and managing original content? It’s about trust and touch. If you add 2 pieces of original content to your website and other marketing channels each week, that’s over 100 touches available to your community per year. It’s over 100 proofs of knowledge and commitment to your brand.
Writing regularly helps you appeal the people who might be you customers…and it helps them find you. This isn’t an SEO post (I hate SEO – it’s secondary and focusing on it too early might stop you from creating), so what is it?
Have you clearly established with your customers whom you serve and how? Is your product completely clear by its brand name, tagline, and reputation? What wisdom can you share that adds value to trusting that your product does what you claim? Is there any technical complexity to your product and/or services that you can clarify and tell stories about?
Your answers are a mix of yesses and nos, likely, with that last question intended to make you think exactly what you might write about. (Or make videos. Or both!)
“But, Codistac writer, I don’t have time for this content thing! What do I do?”
We can (of course) help. The more geekery you need to put into English, the more excited we are.